UI UX Design

As a basic product design process, prototyping design often evokes various disputes. It is widely held that the first thing is to learn Axure while others complain that Axure is just one of the various prototyping tools which do not deserve being flattered. In my perspective, both of them are right. For new product managers, Axure may be the first  prototyping tool  they use in most cases. But whether Axure really suits their needs still remains obscure. The most common mistake is to believe that the skill of using Axure equals to the skill of a professional product manager. As a result, a lot of new product managers squanders too much time on the high-fidelity thing only to find the iteration of their product stranded. I’m not saying that there is no value in high-fidelity. To some extent, high fidelity helps the leader get a clearer logic of the whole iteration scheme. It is both valuable for development and demonstration. However, the tempo of modern design industry is...

Apple has long been leading the market for its advanced design idea and the unique innovation spirit. Not a single company with determination doesn’t want to make achievement as huge as Apple. I guess you are also dying to know how Apple design a product. Actually, with only unique innovation is far from sufficiency. Moreover, acting out those fantastic ideas is key to achieve a great product. Jonathan Ive, Apple’s chief designer, disclosed Apple’s unique design process during the interview at New York Times. Meanwhile, I’d like to recommend the specific Apple design tools depends on the distinct design process. Jonathan Ive, chief design officer of Apple 1. Idea generation stage: paper and pencil drawing This stage is mainly for the senior executives to express their interest in creating a new product and discuss some basic information. The idea at this stage is not complete or doesn’t hold a visual concept. With massive suggestions and discussions occurred in this st...