18 free excellent user persona templates
Personas provide a vivid way for designers and product managers to understand user and user needs pretty well. Also, it serves as an efficient communication media among team members. Nowadays, it’s widely used in the software industry, UI/UX design, and more other areas. So, I’m going to introduce you some basic persona knowledges and list 8 free excellent user persona templates in this article. 1. What is User Persona? It’s a comprehensive image of your real user, a typical representation of your ideal customer. It is generally based on user research and incorporates the needs, goals, and observed behavior patterns of your target audience. Also, it can play a role in many situations, including specify product strategy, design interaction, usability design , target users, discuss product demand, etc. 2. Why do we need it? Before releasing a product, it’s crucial to figure out who will use and actually buy your product. A good user persona can help you figure...